Pumpin’

How to make a music tech advertisement.

Dude in cool sneakers skateboards into a deserted and tastefully derelict warehouse space, and puts a careful distressed metal case onto a tastefully derelict trestle table that is located in the centre of the space.

He opens the case to reveal the music tech device which he powers on with a dance of eye candy LEDs. He jacks the device into a PA system that has appeared out of nowhere, and then arranges his oversized headphones, which are deployed upon his head at a jaunty angle.

Close ups on his hands doing DJ scratching sort of moves over the device, power indicator LEDs pumping up and immaculately manicured knob tweaks as he works it through an attention deficit sequence of cutting-edge moves. Dust motes stirred from the floor by his trainers are captured in slo-mo, cut into shaky hand cam shots of the vibrating pulse of the caged woofers as he gives it some low end.

The work out hits a climax and he closes the case up with an echoing click and skateboards back out of the space. Camera holds a centred shot of the deserted warehouse space for a moment before the music tech device logo appears on the screen.

A final boom, like that one in Blade Runner, and the dust from the room flies up. Fade to black.